Mumbai, March 30, 2026: Jerai Fitness Limited (hereinafter referred to as “Jerai Fitness”), an Indian manufacturer with over three decades of experience in manufacturing and trading fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok to manufacture and distribute Reebok-branded gym equipment in India and neighboring countries, Sri Lanka, Bangladesh and Nepal. Jerai Fitness will make Reebok-branded gym equipment available from 1st April, 2026.
The partnership brings together Jerai Fitness’ manufacturing facility which is fully-automated with technology and Reebok’s global legacy to redefine the fitness ecosystem in the country.
Rajesh Rai, Chairman & Managing Director, Jerai Fitness Limited, said, “By leveraging our advanced manufacturing capabilities and commitment to excellence, we aim to build long-term partnerships with foreign and domestic companies to manufacture high-quality products tailored to their specific requirements ensuring mutual growth and innovation”.
“This partnership marks an important step in expanding Reebok’s presence in the global fitness equipment category,” said Steve Robaire, EVP, Reebok at Authentic, the brand’s owner. “India represents a dynamic and fast-growing fitness market, and Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale. Together, we’re building a strong foundation to support athletes, gyms, and fitness communities across the region.”
The collaboration introduces a comprehensive commercial range of products under two series, including products from cardio, free weights and high-end home use equipment segments. Jerai Fitness ensures quality of its products by adhering to internationally recognised standards and certifications such as, ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System) certifications and American Society for Testing and Materials (ASTM) certified by Global Testing Services Co., Limited.
Additionally, Jerai Fitness is also certified by International Productivity and Quality Council (IPQC) for compliance with EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006, which are European safety standards for stationary training equipment.
Reebok-branded gym equipment incorporates advanced manufacturing capabilities and innovation, enabled by Jerai Fitness’ fully automated production systems that ensure precision, quality, and technology to scale operations, meet rising demand, maintain competitive pricing, and products that align with international standards. Jerai Fitness’ manufacturing facility offers a fully automated production process and is also equipped with dedicated storage infrastructure to house raw materials, components, and finished products, supporting effective inventory management and a streamlined production flow. As of August 31, 2025, the manufacturing facility had an installed capacity of 21,000 units of fitness equipment annually.
These equipment will be made available pan-India through Jerai Fitness’ showrooms and Jerai Fitness official websites jeraihomegym.com and jeraifitness.com.
About Jerai Fitness Limited: Jerai Fitness established with a legacy of over three decades, has grown to cater to changing customer needs, industry trends and global standards. Jerai Fitness’ fitness equipment is bifurcated into cardiovascular equipment (which they procure from third-party manufacturers and distribute under their brand, used for cardiovascular exercises), strength training equipment (used for strength training including hypertrophy, power-training, functional training, muscular endurance training) as well as accessories which are used for fitness training. They cater to a diverse customer base across various segments. The clients consist of institutional and commercial corporates as well as individuals including commercial gyms, fitness chains and boutique gyms, real estate developers and sports and recreational clubs. They also cater to various government bodies (including municipal corporations, and public sector units), the defence sector, hotels and resorts, educational institutions, hospitals and healthcare organizations. They also retail their products to individuals who use them for home and personal workouts. Jerai Fitness adheres to internationally recognised standards and are certified with ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System) certifications and American Society for Testing and Materials (ASTM) certified by Global Testing Services Co., Limited. Additionally, they are certified by International Productivity and Quality Council (IPQC) for compliance with EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006, which are European safety standards for stationary training equipment.
