Strengthens Presence in Maharashtra; Offers Customers an Exclusive Luxury Automotive Experience
Pune, November 5, 2026: Lexus India has inaugurated its new Guest Experience Centre (GEC) in Pune, marking another significant milestone in the brand’s continued efforts to bring its distinctive luxury experience closer to customers across India. The new facility further strengthens Lexus India’s presence in Maharashtra and reflects its long-term commitment to expanding its footprint in the Indian luxury automobile market.
The Pune Guest Experience Centre has been established by Bharat Toyota Tsusho Kirloskar Motor Private Limited, operating under the trade name Lexus Bharat. The newly formed joint venture brings together Kirloskar Systems Private Limited, Toyota Tsusho India Private Limited and Toyota Tsusho Corporation, Japan. The initiative highlights Lexus India’s commitment to expanding its presence in the country and elevating the luxury automobile retail experience.
The centre was inaugurated by Geetanjali Vikram Kirloskar, Chairperson and Managing Director, KSPL; Jun Shiratori, Director and Chief Financial Officer, TTIPL; Srinivas Chivukula, Managing Director, Lexus Bharat; and Hikaru Ikeuchi, President, Lexus India. Senior leadership from dealer partners, Lexus Bharat, Toyota Kirloskar Motor and other distinguished guests were also present on the occasion.
The Pune GEC is the first Lexus Guest Experience Centre in Maharashtra outside Mumbai. Following the recent inaugurations of GECs in Ahmedabad and Surat, the Pune facility represents another important milestone in Lexus India’s planned network expansion, further strengthening the brand’s presence across the country.
Known for its strong automobile manufacturing ecosystem, thriving IT industry, educational excellence and rich cultural heritage, Pune represents a unique blend of tradition, innovation and progress. Lexus India aims to expand its Guest Experience Centre network across the country to build stronger relationships with luxury customers and improve accessibility to its products and services.
Designed around Lexus’ philosophy of “Simple Yet Elegant” and “Minimal Yet Rich”, the new Guest Experience Centre reflects the brand’s vision of modern luxury. It brings together contemporary design, seamless and warm hospitality, and thoughtfully curated customer experiences to create a refined and memorable environment.
The centre also combines the Japanese spirit of Omotenashi, which emphasises anticipating customers’ needs and providing wholehearted, attentive service, with India’s cherished tradition of “Atithi Devo Bhava”. This approach ensures that every customer feels welcomed, respected and personally cared for throughout their Lexus journey.
Hikaru Ikeuchi, President, Lexus India, said: “The luxury automobile market in India is evolving rapidly. Customers are increasingly seeking distinctive products, meaningful experiences and brands that align with their values. At Lexus, our endeavour is to bring the Lexus experience closer to customers across the country.
“The inauguration of the Pune Guest Experience Centre marks an important milestone for Lexus India. As our second GEC in Maharashtra after Mumbai, the Pune facility further strengthens our presence in this dynamic and rapidly growing luxury market. Known for its strong automobile heritage and educational excellence, Pune represents a spirit of learning and continuous progress that closely aligns with Lexus values.
“We are delighted to welcome customers to this distinctive space, which reflects our commitment to craftsmanship, innovation and Omotenashi. Through this new Guest Experience Centre, we look forward to building stronger relationships with our customers while delivering the unique luxury experience that distinguishes Lexus.”
Srinivas Chivukula, Managing Director, Lexus Bharat, added: “The inauguration of our Guest Experience Centre in Pune marks the beginning of an exciting new chapter for Lexus in India. Lexus Bharat currently has three GECs, and we remain committed to supporting Lexus India’s efforts to deliver exceptional customer experiences.
“As we enter new markets, our focus will remain on providing world-class luxury retail standards and creating personalised, meaningful customer experiences that reflect the distinctive Lexus philosophy.”
Customers visiting the new Guest Experience Centre in Pune will have the opportunity to explore Lexus luxury vehicles up close and experience the brand’s renowned craftsmanship, advanced technologies and electrified mobility solutions. Customers will also be able to get their vehicles serviced at the Lexus Service Point operating in Pune.
Lexus India currently operates Guest Experience Centres in Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi, Ahmedabad, Surat and Pune. The company continues to focus on bringing its distinctive guest experience closer to customers in key luxury markets across the country.
Alongside expanding its sales network in Pune, Lexus India is strengthening its aftersales ecosystem. The brand currently has 19 Lexus Service Point (LSP) touchpoints, designed to provide greater convenience, accessibility and peace of mind to customers throughout their ownership journey.
Additionally, Lexus India offers a comprehensive range of value-added services and enhanced roadside assistance solutions to ensure a seamless ownership experience. These include a five-year Roadside Assistance package covering services such as towing, taxi assistance and repatriation.
Lexus India also provides an eight-year/200,000-kilometre vehicle and hybrid battery warranty across all models, offering customers greater confidence throughout their ownership period.
Furthermore, the Assured Buyback Programme, featuring low EMIs and guaranteed future residual value, is available for the RX, NX and ES models. The programme is designed for customers seeking financial flexibility alongside a premium ownership experience.
Lexus Luxury Care service packages are also available in three options: Comfort, Relax and Premier.
With the inauguration of its new Pune Guest Experience Centre, Lexus India aims to strengthen its connection with Maharashtra’s luxury automobile customers while bringing its distinctive hospitality, premium vehicles and world-class ownership experience closer to them.
