Mumbai, India, February 24: HGS Interactive, a global digital marketing agency and part of leading intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured the social media mandate for Rallis India.
Rallis India, a subsidiary of Tata Chemicals, is a leading player in the Indian agri-input industry with a strong presence in crop protection, seeds, and plant growth nutrients. As part of the engagement, HGS Interactive will strategically manage and elevate the brand’s social media presence by designing and delivering compelling content, targeted campaigns, and integrated communication strategies.
Dr. Arpita Pattanaik, Business Analyst and Corporate Communications at Rallis India, said, “Our digital marketing vision has been to build deeper engagement with farmers and stakeholders, while positioning Rallis as an innovative and trusted partner in Indian agriculture. With HGS Interactive’s expertise in social media and digital storytelling, we’ve been able to bring this vision to life and create meaningful impact across platforms.”
Sachin Karweer, Business Head at HGS Interactive, added, “We are excited to partner with Rallis India in elevating its digital presence. Our role has been to craft creative campaigns, leverage data-driven insights, and drive impactful engagement across platforms – helping the brand connect more effectively with its diverse audience in the agri space.”
About HGS Interactive:
Part of Hinduja Global Solutions (HGS), HGS Interactive is a full-service digital marketing agency that helps brands achieve their marketing goals through innovative and data-driven solutions. The agency offers a wide range of services, including digital strategy, creative development, and social media marketing globally.
About Hinduja Global Solutions (HGS):
A global leader in optimizing the customer experience lifecycle, digital transformation, business process management, and digital media ecosystem, HGS is helping its clients become more competitive every day. HGS’ combines automation, analytics, and artificial intelligence with deep domain expertise focusing on digital customer experiences, back-office processing, contact centers, and HRO solutions. HGS’ digital media business, NXTDIGITAL (www.nxtdigital.in), is India’s premier integrated Digital Delivery Platforms Company delivering services via satellite, digital cable and broadband to over 6 million customers across 1,500 cities and towns.
Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a “globally local” approach. HGS has 18,017 employees in nine countries, including 30 delivery centers, making a difference to some of the world’s leading brands across verticals. For the year ended March 31, 2025, HGS had total income of Rs. 4,958.8 crore (US$ 586.1 million). Visit https://hgs.cx to learn how HGS transforms customer experiences and builds businesses for the future.
