Pune, March, 2024:  TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winner of its TVS RONIN Test-Ride Cricket campaign across 5 cities.

To celebrate the Cricket World Cup fever in the country, TVS RONIN launched a campaign during the 2023 Cricket World Cup called #MoveLikeARonin, starring Shubman Gill. The experiential leg of the campaign was called Test-Ride Cricket, which provided motorcycle enthusiasts with a gamified opportunity to test-ride the TVS RONIN. The campaign was a first-of-its-kind on-ground cricketing experience for motorcycle enthusiasts, who scored runs based on their test rides and quizzes on the motorcycle, across dealerships in India. The campaign received an overwhelming response and participation, recording entries from over hundreds of TVS RONIN aficionados across TVSM dealerships in India.

To honour the top scorers, TVS RONIN has handed over the World Cup Edition of the motorcycle to 5 winners across the country, making them the owners of this exclusive collector’s item. TVS RONIN is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like Dual-Channel ABS, Rain & Urban ABS Modes, Bluetooth Connectivity with Voice Assistance and more, this motorcycle comes packed with features and a powerful performance.

Speaking on the occasion, Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The Test-Ride Cricket initiative could not have come at a better time for TVS RONIN. With Shubman Gill as the face of the campaign, we were able to effectively harness the World Cup fever to drive test-rides at our dealerships. The activation was truly one-of-a-kind, giving riders a gamified experience that went beyond conventional test-rides. It gives me great joy to see a standard industry practice being innovated to attract newer riders into the #Unscripted world of TVS Ronin.  I congratulate the 5  winners of the limited World Cup Edition TVS RONIN. Here’s to the many #Unscripted adventures that await you.”

The ceremony took place at TVS dealership across Chennai, Mumbai, Pune, Delhi & Guwahati where contestants from the city were invited to attend the event and winners were handed over the motorcycle. The event brought together moto-enthusiasts, influencers and media personnel. Together they celebrated the winners and their love for #Unscripted living inspired by the TVS RONIN.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. Additional details and updates are available on