~ Marking another milestone after engaging chapters across Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Coimbatore ~
Zee Entertainment Enterprises Ltd. (‘Z’), India’s leading content and technology powerhouse, carried forward its marquee multi-city initiative R.I.S.E (Results, Integration, Strategy and Engagement) with a high-impact edition in Pune. Building on the momentum of its earlier chapters across key metros, including Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Coimbatore, the Pune chapter brought together a diverse community of forward-thinking marketers, entrepreneurs, brand custodians and regional business leaders for an evening of collaboration, insight exchange and future-ready brand building.
Staying true to its immersive format, Z R.I.S.E Pune featured thought-provoking keynote conversations, category-focussed sessions and interactive showcases that unpacked how ‘Z’s holistic advertising ecosystem enables brands to scale meaningfully across India. The evening drew audiences and stakeholders from different industries, reflecting the platform’s ability to address diverse growth opportunities across the country’s evolving market landscape.
The event opened with an address by Laxmi Shetty, Head ‒ Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd, who highlighted the strength of the ‘Z’ omnichannel infrastructure and its growing relevance in driving value-first outcomes for advertisers.
The evening progressed with a dynamic set of sessions featuring industry leaders from diverse sectors. Angel investors with experience across Tech, FinTech, Auto and Health-Tech shared their perspective on why they chose to invest and back eMedica and its vision in the health-tech space. Leaders from eMedica, Sunil Musti, Investor & Head Strategy, Medica and Hemanth Rohera, Founder & CEO, Medica joined them and outlined how a diversified advertising approach can unlock stronger visibility, deeper consumer trust and accelerated growth for emerging health-tech startups.
Zelam Chaubal, Director, Kesari Tours Pvt. Ltd., presented the Kesari branding journey, spotlighting how legacy categories can reinvent themselves
Girish Chitale, Partner, Chitale Group, shared insights on how product excellence, paired with strategic visibility, can elevate brand impact. With emphasis on consistency, discipline, and unyielding quality standards, offering a grounding reminder of authentic brand building that resonated strongly with the audience. His commitment to principle-driven growth demonstrated how iconic brands are created through persistent delivery, extending beyond marketing alone.
In his session, Manoj Gokhale, Director, Media & TA provided sharp, practical insights on “The Media Mix Decoded,” equipping attendees with a fresh lens for navigating complex media planning and effectively balancing strategy with actionable intelligence.
Tanmay Kanitkar, Director, Anuroop Wiwaha Pvt. Ltd., spoke on navigating the ever-changing landscape of marriage, offering a compelling perspective on evolving social behaviours.
These conversations spotlighted ‘Z’s integrated, tech-first portfolio, spanning 50+ television channels, Zee 5 (OTT), YouTube network, social platforms, regional IPs and influencer collaborations, forming a unified growth engine that merges creativity, data and distribution.
Speaking about the Pune chapter, Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., said, “Pune has always been a hub of creativity, culture and emerging enterprise. R.I.S.E reflects how ‘Z’ is combining storytelling and strategy to deliver value-first growth for brands. Through our expansive platform spanning TV, OTT, digital and regional ecosystems, our focus remains on bringing together content, data and distribution as one powerful engine for growth.”
Conceptualised as a flagship initiative, R.I.S.E aims to build trust in ‘Z’ through value-first storytelling and equip businesses with tools that translate media investments into measurable growth. The initiative acts as a unified platform for India’s marketing, media, and investment communities, bringing together visionary brand builders, senior marketers, retail businesses, venture capitalists, new-age digital disruptors and SMEs looking to scale, disrupt and innovate.
The successful Pune edition further strengthens the brand’s commitment to strengthen meaningful partnerships and empowering businesses across India’s growth markets, while shaping the next phase of innovation-driven advertising.
