Pune, 15th May 2026: Bajaj Life Insurance, one of India’s leading private life insurers, has announced the launch of the Bajaj Life Smart Secure, a comprehensive solution that seamlessly integrates comprehensive protection with market-linked wealth creation.
Designed for today’s aspirational Indian family, Smart Secure addresses a longstanding gap in financial planning: the need to protect loved ones from life’s uncertainties while building meaningful wealth for life goals. The solution safeguards families financially against death, accidental disability, and terminal illness of the life assured, while delivering market-linked returns and at maturity, in addition to the Fund Value, all premiums paid towards accidental death, disability, and terminal illness covers are returned, ensuring the plan gives back as much as it protects.
Key features of Bajaj Life Smart Secure ROP solution include:
- Comprehensive Protection: Comprehensive Life Cover with Accidental Death Benefit, Accidental Total Permanent Disability (ATPD) Benefit, and Terminal Illness with Term Booster, offering robust, multi-dimensional coverage.
- Market-Linked Returns: Wealth creation through market-linked investments across a diverse range of funds, enabling customers to build a corpus aligned to their life goals, whether higher education, a home, or a secure retirement.
- Return of Premiums (ROP): At maturity, customers receive back all premiums paid towards Accidental Death Benefit, ATPD, and Terminal Illness with Term Booster, alongside the fund value.
- Loyalty Advantages: Long-term commitment is rewarded through a Guaranteed Wealth Booster (Premium Allocation Charges accumulated at 7% p.a. added at the end of the 15th policy year), Return of Mortality Charges (100% returned over the policy term), and Loyalty Additions starting from the end of the 10th policy year.
- Benefit Enhancer: An additional boost to fund value during the last 5 years of the policy term, rewarding policyholders who stay committed to their long-term goals.
- Easy Issuance: No physical medical examination required for life cover up to ₹2 Crore, ensuring a smooth, friction-free onboarding experience.
- Flexible Eligibility: Open to individuals aged 18 to 65 years with policy terms of up to 40 years with coverage up to 85 years of age. Customer needs to pay premiums for 5 to 12 years, offering the flexibility to fit diverse life stages and financial plans.
Tarun Chugh, MD & CEO, Bajaj Life Insurance, said, “Indian families today are balancing growing aspirations with multiple financial priorities. Smart Secure is designed for this reality — combining protection, market-linked wealth creation, and the assurance of premium return at maturity. It offers a well-rounded insurance solution that helps customers move closer to getting their life goals done, with confidence.”
Bajaj Life Smart Secure underscores the Company’s continued commitment to design products that are inclusive, future-ready, and deeply relevant to the evolving needs of Indian families. As financial aspirations grow alongside the complexity of modern life, Bajaj Life remains steadfast in its mission to make life goals achievable, securely, smartly, and with confidence.
