Kingfisher Premium Packaged Drinking Water Delivers an Immersive Fan Experience at Tata WPL 2026
Pune, January 29, 2026:
At the fourth season of the Tata Women’s Premier League (WPL)—the world’s second most-watched women’s cricket league—Kingfisher Premium Packaged Drinking Water joined as the Official Good Times Partner, elevating fan engagement through a series of high-impact, immersive experiences.
In partnership with DNA Entertainment Networks Private Limited, Kingfisher Premium Packaged Drinking Water brought together live entertainment, music, and innovative broadcast integrations to enhance the in-stadium and on-screen match-day experience.
This season also saw the launch of a vibrant new brand film that reimagines Kingfisher’s iconic sonic identity, ‘Ooh La La La Lio’. With a playful and energetic narrative, the film celebrates women’s cricket while capturing the confidence, passion, and evolving stories of its fans. Extending beyond the screen, the sonic experience was woven into stadium entertainment, creating high-energy moments during match breaks.
Adding a distinctive edge to the broadcast, the iconic Spider Cam was rechristened as the Kingfisher Bird Cam, offering breathtaking aerial views of on-field action. The unique perspective drew praise from commentators, bringing fans closer to the game than ever before.
Strengthening its association with the game’s most thrilling moments, Kingfisher Premium Packaged Drinking Water also introduced a special on-field recognition. The batter with the most sixes in the tournament was honoured with the KF Bird Trophy, celebrating power-hitting and match-defining performances.
Commenting on the initiative, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said:
“We believe the best sporting moments are experienced when fans feel truly connected to the game. Our association with the Tata Women’s Premier League reflects our commitment to creating immersive fan experiences that bring audiences closer to the action—both inside the stadium and on screen.”
Through multi-touchpoint integrations spanning live entertainment, broadcast innovation, and player recognition—enabled by Board of Control for Cricket in India (BCCI) and DNA Entertainment Networks—Kingfisher Premium Packaged Drinking Water continues to strengthen its bond with sport, celebration, and shared experiences.
