In a Global First, Bharti Airtel Offers Free Adobe Express Premium to 360 Million Customers Across India
New Delhi, January 29, 2026: Bharti Airtel, one of India’s leading telecommunications service providers, has announced a first-of-its-kind global partnership with Adobe to offer Adobe Express Premium free of cost to its entire customer base of over 360 million users across India.
Through this landmark initiative, Airtel customers will gain complimentary access for one year to Adobe Express Premium, an AI-powered, quick-and-easy design platform valued at approximately ₹4,000*. The offering empowers users to effortlessly create high-quality social media content, marketing collateral, short videos, presentations, and more—regardless of prior design experience.
The Adobe Express Premium subscription will be available to all Airtel customers, including mobile, Wi-Fi, and DTH users. Customers can activate the benefit easily via the Airtel Thanks App, with no credit card required.
Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, said,
“This partnership goes beyond technology—it’s about empowering millions of Indians with advanced AI tools to create and innovate. From students building their first resumes to small businesses designing posters or creators editing videos for their followers, we want every Airtel customer to have the power of self-expression. With Adobe Express, world-class creative tools are no longer a luxury, but a reality for every Indian.”
Echoing this sentiment, David Wadhwani, President, Digital Media at Adobe, said,
“Adobe Express is built to help everyone create and stand out. We’re excited to partner with Airtel to bring Adobe Express Premium to millions of people in India for free, accelerating the country’s vibrant creator economy and enabling individuals to easily produce standout content—whether for careers, businesses, or personal passions.”
Adobe Express Premium brings the best of Adobe’s creative ecosystem to users, offering thousands of professional templates, including designs tailored for Indian festivals, weddings, and local businesses. The subscription also includes powerful AI features such as instant background removal, custom image generation, one-tap video editing, premium Adobe Stock assets, over 30,000 professional fonts, 100GB cloud storage, and advanced tools like auto captions and instant resize—all without watermarks and with seamless multi-device sync.
Available in English, Hindi, Tamil, and Bengali, Adobe Express allows users to create content comfortably in their preferred language. From festival greetings and wedding invitations to local business promotions and WhatsApp status updates, the platform makes professional-quality design accessible to everyone.
Real-World Impact Across User Segments
With this partnership, Airtel customers can leverage Adobe Express Premium’s generative AI capabilities to create faster, better, and more distinctive content:
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Creators & Influencers: Easily produce identity-driven visuals and videos, from Reels to YouTube thumbnails, using intuitive AI tools.
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Consumers: Share personalised greetings, invitations, and festival wishes using a wide range of professional designs.
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Students: Build impressive projects, presentations, and portfolios while developing essential digital communication skills.
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Small Businesses & Entrepreneurs: Design social media ads, posters, logos, QR codes, and more within minutes—saving time and costs.
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Marketers: Create authentic, on-brand campaigns that reflect local culture, traditions, and environments.
*Customer benefit indicated based on current subscription value. Valid for one year. Terms & Conditions apply.
