National, 29 December 2025: Axis Bank, one of the largest private sector banks in India, successfully rolled out ‘Flashback,’ a campaign specifically designed for the Bank’s senior citizen customers. As part of this unique initiative, Axis Bank hosted exclusive screenings of classical movies for its elderly customers. Through the initiative, the Bank aimed to engage and connect with its senior customers, offering them the joy of watching timeless films from the ‘60s and ‘70s. This year’s edition also showcased films in regional languages such as Kannada, Telugu, Malayalam, and Tamil in the respective states, fostering a deeper cultural connection with local audiences.
These screenings were held across 22 cities, including Delhi-NCR, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Chennai, Hyderabad, Ludhiana, Jaipur, Lucknow, Chandigarh, Patna, Ranchi, Vadodara, Indore, Nagpur, Surat, Kochi, Mangalore, Coimbatore and Dehradun. The Bank partnered with PVR, Senco, Vibes and Marzi for screening all-time favourite movies such as Amar Akbar Anthony (Hindi), Chupke Chupke (Hindi), Gandhada Gudi (Kannada), Mayabazaar (Telugu), Manichitrathazhu (Malayalam) and Muthal Mariyathai (Tamil).
Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “At Axis Bank, we strongly believe in building and nurturing relationships that go far beyond financial transactions. Staying true to our brand philosophy of ‘Dil Se Open’, Flashback reflects our commitment to engaging with our customers with warmth and gratitude for the trust they have placed in us over the years. With this initiative, we aim to strengthen these bonds and celebrate the journey we have shared with them. By rekindling fond memories through timeless classics, we aimed to create a nostalgic and delightful experience for our senior citizen customers, transporting them back in time.”
This initiative underscores Axis Bank’s commitment to honouring and appreciating its senior customers, making them feel special and valued through the magic of cinema.
