· The game features Gulab Jamun and Kaju Katli Cookies along with an Indian map
· CookieRun India surpasses 1 million pre-registrations
· The Great Khali stars in a humorous ad campaign ‘Bhaag Cookie Bhaag’
KRAFTON India, in collaboration with Devsisters, has announced that CookieRun India, its latest casual runner mobile game, is now available to download on Android and iOS devices.
Tailored specifically for Indian audiences, the game features unique characters inspired by iconic Indian sweets, including the beloved Gulab Jamun and Kaju Katli Cookies. Adding to the localization, it also features pets such as Tiny Tabla and Parrot Dada, along with an India-inspired map and exclusive in-game Indian events. The game offers a fun and immersive experience where players choose a ‘Cookie’ character and collect points by jumping over and sliding under obstacles.
Designed to be enjoyed by friend groups and families, the game incorporates several social features, including a leaderboard to keep the fun going. The game has crossed an impressive milestone of 1 million pre-registrations.
At the heart of the launch is a digital film featuring The Great Khali, one of India’s most iconic wrestling legends. In a hilarious twist, Khali shocks everyone by announcing that he’s going to start running—sending the entire town into a humorous frenzy as people scramble to react to the unexpected news.
The chaos takes a playful turn when it’s revealed that Khali is running in CookieRun India, captivated by its easy gameplay, exciting challenges, and rewarding experiences. This imaginative juxtaposition of Khali’s larger-than-life persona with the colourful charm of a mobile game makes the launch truly unforgettable. Adding to the magic is a catchy jingle, ‘Oh Cookie run run run,’ which infuses every scene with energy and leaves viewers humming long after the film ends.
The launch of CookieRun India is a key highlight in what has been a transformative year for KRAFTON India. With BATTLEGORUNDS MOBILE INDIA (BGMI) exceeding 200 million downloads, Road to Valor: Empires sustaining its success, and Bullet Echo India joining the portfolio, KRAFTON continues its commitment to delivering localized and immersive experiences.
Looking ahead, the company plans to launch 3-4 new titles in 2025 while bolstering India’s gaming ecosystem through initiatives like the KRAFTON India Gaming Incubator (KIGI) and strategic investments of over $140 million in Indian startups in the coming years.
“We’re beyond excited to bring CookieRun India to life in collaboration with Devsisters and are thrilled by the incredible response it has received so far. This game perfectly blends casual fun with Indian elements, uniquely tailored for Indian players, offering them a fresh take on the beloved series.”
said Minu Lee, Head of Publishing at KRAFTON India, “2024 has been remarkable for us at KRAFTON India, and we aim to build on this momentum by introducing 3-4 new game titles in the country in 2025. Our continued efforts, including strategic investments and support for local talent, reflect our vision to redefine gaming in India and create a thriving, inclusive gaming ecosystem.”
