Mercedes-Benz India today inaugurated the country’s first Mercedes-Benz Studio in Gurugram, Delhi NCR, making India one of only 14 markets globally to host this distinctive brand experience format.
Located at DLF One Horizon Centre, Gurugram, the Mercedes-Benz Studio is a first-of-its-kind urban destination that brings together design, craft, culture, community and modern luxury under the brand’s global promise of “Welcome Home.” The Studio offers customers, enthusiasts and visitors an immersive space to engage with Mercedes-Benz beyond automobiles through curated experiences, exclusive collaborations and innovative brand interactions.
The Studio was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, who highlighted the evolving expectations of luxury customers seeking meaningful spaces to connect with brands in a relaxed and experiential environment.
Key Highlights:
- With Studio, Mercedes‑Benz is establishing inner-city brand spaces across four continents, in 14 of the world’s leading metropolises like Copenhagen, LA, Tokyo, Singapore, Warsaw, Munich, Bucharest and other cities
- The initiative combines immersive, interactive brand experiences with integrated sales functionality: a holistic approach creating a unique touchpoint with Mercedes-Benz that unites customer acquisition, brand loyalty and engagement along the customer journey
- India’s first ‘Mercedes-Benz Studio’ inaugurated in Gurugram at DLF One Horizon Centre
- Studio offers three key experiences: Lavonne Café, Mercedes-AMG PETRONAS X adidas merchandise and a test drive experience of Mercedes-Benz vehicles for customers
- Curated artisanship and culinary grandeur exclusively from Lavonne Academy of Baking Science
- CONCEPT AMG GT XX showcased in India for the first time: Three axial flux motors | AMG.EA high-performance architecture | Over 1,000 kW (1,360 hp) peak output | Top speed over 360 km/h | Approximately 400 km of WLTP range recharged in around five minutes | Over 850 kW average DC charging power | Drag coefficient of 0.198
- Mercedes-AMG PETRONAS F1 Team Range of e-bikes launched in India in partnership with EMotorad: City Edition, Track Edition and Rallye Edition | 250W rear hub motor with three power modes: Comfort, Sport and Sport Plus | Top assistance speed of 25 km/h | Range of up to 100 km | 5.5″ full-colour integrated display on a custom one-piece handlebar | 6061 aluminium alloy frame and forks | Tektro hydraulic disc brakes | Pirelli tyres | Smart Bluetooth helmet and charger included
- AMG e-bikes pricing: City Edition ₹4.20 lakhs | Track Edition ₹5.70 lakhs | Rallye Edition ₹7.60 lakhs (MRP, inclusive of GST); deliveries to commence from mid-September 2026
