Pune, September 11, 2025
CNH, a global leader in agriculture and construction equipment, has completed its largest-ever single delivery of sugarcane mechanization equipment in India. The company handed over 117 Case IH sugarcane harvesters and 234 New Holland tractors to the Deshmukh (Manjra) Group from Latur, Maharashtra. The delivery was led by the CEO of CNH, Mr. Gerritt Marx during his recent visit to India.
A pioneer in introducing sugarcane harvesters to India, CNH leads the segment with sustainable, high-performance solutions that tackle labour shortages, improve operational efficiency, and ensure timely harvesting-key to long-term agricultural resilience.
Mr. Narinder Mittal, President and Managing Director, CNH India, said, “As a leader in this segment, we are proud to partner with the Deshmukh Group to accelerate India’s mechanization journey. The trust our customers place in CNH reflects our commitment to delivering reliable, high-performance solutions designed for their needs. Sugarcane sustains millions of rural families in Maharashtra and across India. By embracing mechanized harvesting, we can transform this lifeline — boosting productivity, ensuring timely harvests, and improving farmer incomes.”
On this occasion, Mr. Dheeraj Vilasrao Deshmukh, Director, Manjra Group, said, “We have been using CNH equipment for over a decade, and the consistent quality, safety, and reliability of their machines have earned our complete trust. Whenever we look at expanding or upgrading our fleet, CNH remains our preferred partner. With this new delivery, we are confident of further strengthening our operations and creating greater value for farmers and the sugarcane sector in Maharashtra.”
The Deshmukh (Manjra) Group is a leading agribusiness enterprise known for progressive sugarcane cultivation practices. A long-standing CNH customer, the group owns 10 sugar mills in India and already operates over 45 sugarcane harvesters and 90 tractors, making it CNH’s biggest customer in India.
These advanced harvesters boost farm efficiency and productivity by promoting mechanization with the latest technology—an urgent need for India in Agricultural segment. They offer sustainable solutions for sugarcane cultivation and harvesting, improving efficiency, reducing crop loss and enhancing working conditions. Additionally, they create youth employment through skill development. To address the shortage of trained operators, the company’s training programs, in partnership with sugar mills, support a sustainable sugarcane crop cycle from pre-sowing to post-harvest.
For over 25 years, CNH India has been delivering world-class products through its ‘Made in India’ operations. The company operates in the country through its Case IH, New Holland, and CASE Construction Equipment brands, supported by CNH Capital and its Global Technology Center.
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
