Mercedes-Benz Opens First-Ever Luxury Car Showroom in Patna: Expands Footprint in Emerging Markets with Landmark Cars

Patna/Pune – Mercedes-Benz India has inaugurated Patna’s first-ever state-of-the-art luxury car showroom, marking a significant milestone in the brand’s expansion across key emerging markets. Operated by long-time partner Group Landmark, this newly launched facility represents a major step forward in Mercedes-Benz’s “Go to Customer” strategy and brings world-class luxury vehicles and services closer to customers in the region.

Key Highlights:

  • Patna’s first luxury 3S (Sales, Service, Spares) facility, operated by Group Landmark

  • Total area: 16,500 sq. ft.

  • Full model lineup on display, including the flagship S-Class, Mercedes-Maybach, and high-performance AMG vehicles

  • Cutting-edge architecture and advanced digital enhancements

  • 60 kW DC Fast Charger available for all EV owners in Patna

  • Exclusive customer lounge, personalized consulting areas, and private rooms for a premium buying experience

  • Equipped with trained technicians and state-of-the-art service facilities

  • Mercedes-Benz now present in 50 cities across India with over 125 luxury touchpoints

  • Further expansion planned in cities like Kanpur, Varanasi, and Udaipur, following launches in Agra and Jammu

Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, said:

“We are delighted to inaugurate Patna’s first luxury car showroom, reflecting the growing aspirations of customers in this dynamic city. This launch brings us closer to our discerning customers and strengthens our presence in emerging markets. We are confident that our trusted partner Landmark Cars will provide a best-in-class luxury experience aligned with the Mercedes-Benz brand.”

A New Chapter for Luxury in Bihar

Group Landmark, one of Mercedes-Benz India’s oldest and most successful franchise partners with a strong presence in Mumbai and Gujarat, brings its expertise to Patna. The facility features a Top-End Vehicle Lounge, Exclusive Hospitality Areas, and a Dedicated Handover Bay—all designed to offer a seamless and luxurious customer journey.

Sanjay Thakker, Chairman and Executive Director of Group Landmark, added:

“We are proud to bring Mercedes-Benz’s premium experience to Patna—a city with deep cultural roots and rising luxury aspirations. This showroom merges modern design and digital innovation to deliver an immersive experience. From personalized consultations to top-tier after-sales support, we are committed to making Mercedes-Benz the most preferred luxury brand in the region.”

Facility Features:

  • Exclusive Customer Lounge: Designed around clarity, sensuous curves, and refined rounding, it offers an immersive ultra-luxury experience.

  • Consulting Areas: Comfortable and intimate spaces for personal consultations, integrated with high-tech media screens.

  • Private Consulting Room: Enclosed for confidential discussions, with configurable lighting and multimedia presentations for a digital luxury experience.

  • Merchandise Shop Wall: A stylish display of Mercedes-Benz accessories and collectibles adjacent to the customer waiting area.

  • Vehicle Handover Zone: A unique, customized delivery experience enhanced by 8 digital screens that create an emotional connection during handover.

  • Vehicle Display Area: Cars are showcased in a minimalistic, media-enhanced environment, with digital spec stands offering detailed product information.

Shaping the Future of Luxury Mobility

Mercedes-Benz’s entry into Patna reinforces its vision of reaching high-potential markets and addressing the growing demand for premium mobility. This showroom not only sets new benchmarks in luxury retail but also signals the brand’s commitment to innovation, design excellence, and customer-centricity.

With Patna emerging as a luxury hotspot, Landmark Cars Patna is set to redefine automotive retail in Bihar—offering test drives, top-tier service, and exclusive luxury experiences under one roof.