Worldline (Euronext: WLN), a global leader in payment services, today released its latest analysis of digital transactions processed by them in the second half of calendar year 2024 (July–December 2024), revealing key trends in India’s rapidly evolving payments ecosystem.
According to the analysis, Pune ranked amongst the top five cities in terms of both digital payment volume and value. The city accounted for 11% of total transaction volume, up from 8% in H2 2023, and 10% of total transaction value, marking a significant year-on-year increase from 6%.
Bengaluru, New Delhi, Mumbai and Hyderabad are the other cities that are in the top 5 list with the highest digital transactions.
Ramesh Narasimhan, Chief Executive Officer – Worldline India, said, “Pune’s digital prowess shines as it ranks among India’s top five cities for digital transactions, reflecting its rapid embrace of a cashless economy. This milestone highlights the city’s vibrant digital ecosystem, powered by a tech-savvy population, flourishing fintech landscape, and strong digital infrastructure.
Pune’s widespread adoption of digital payments is not only simplifying everyday transactions but also driving financial inclusion and boosting economic development. At Worldline, we remain committed to fostering this transformation through secure, innovative, and inclusive payment solutions that empower businesses and consumers alike.”
Key Consumer Trends
In-store purchases remained strong, with the top-performing merchant categories including:
• Grocery stores
• Restaurants
• Service stations
• Clothing stores
• Government services
• Pharmacies and hospitals
These categories accounted for approximately 68% of total in-store transaction volume and 53% of total value.
Online transactions were driven by:
• E-commerce
• Gaming
• Utility payments
• Government services
• Financial services
These segments contributed to 81% of total online transaction volume and 74% of the value.
