- Maharashtra and Pune witnessed a growth of close to 25% YoY across Home, Kitchen, and Outdoors business
- Strong demand witnessed for smart home, kitchen appliances, fitness, security, and gardening products as customers’ move towards a healthier and convenient lifestyle
Amazon.in today announced a robust 25% year on year (YoY) growth in its Home, Kitchen, and Outdoors business across Maharashtra and Pune, driven by a nearly 15% increase in new customers from the state. The region witnessed a strong demand for products across smart home, fitness, security, kitchen appliances, and gardening categories. In Maharashtra, there was an uptick in demand for racquet sports with badminton and tennis racquet sales soaring by over 140% and 115% YoY, respectively. Meanwhile, cricket remains a local favorite in the region, with the sales of cricket bats seeing over 50% YoY growth.
Amazon.in today received an overwhelming response to the daylong event in Pune that featured products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories, and much more. This one-of-a-kind showcase offered media and partners an opportunity to experience the top brands and products while interacting with Amazon India’s leadership. This event also marked the launch of Amazon’s Interesting Kitchen Finds storefront, a curated destination featuring unique and innovative products from the Home and Kitchen category.
Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “We are thrilled to launch the Amazon Home and Kitchen Xperience Arena 2.0 in Pune. With more customers turning to online shopping for their Home, Kitchen, and Outdoor needs, we are witnessing a strong shift towards healthier, cleaner, and more convenient lifestyles, driving double-digit growth year on year across Maharashtra and Pune. At Amazon.in, we remain committed to enhancing the shopping experience by offering a wide selection of high-quality products and great deals that cater to the evolving customer preferences”.
Here are some shopping trends that Amazon.in has witnessed in Maharashtra and Pune:
- Rising demand for sustainable solutions: Customers across Maharashtra are increasingly adopting sustainable living solutions, with growth of solar panels surging over 110% YoY statewide and adoption in Pune accelerating by nearly 60% YoY.
- The growing demand for upgraded kitchens: In Maharashtra, customers are actively upgrading their kitchens, embracing healthier and more convenient cooking. Air fryers have seen a surge of over 40% YoY across the state and an even higher growth of 60% in Pune. The demand for coffee machines has also grown by over 30% YoY, highlighting the preference for premium home-brewing experiences. Additionally, Pune, emerging as a hub of kitchen innovation, has seen cutting boards surge by over 120%, while specialty electrics such as Popcorn Makers and Kitchen Weighing Machines have grown by over 30% YoY, underscoring the city’s love for food.
- Customers are switching towards automated and smart living: Customers are upgrading to automated home cleaning products such as robotic vacuums and accessories, driving an increase of nearly 75% YoY in Maharashtra and over 80% YoY in Pune. Additionally, smart security solutions such as digital door locks, video doorbells, security cameras, are witnessing strong demand, resulting in an increase of close to 55% YoY growth across the state.
- Growing preference for high-quality home furnishings and bathroom fittings: Pune has experienced a robust 30% YoY growth in the furniture and home décor category. Demand for office chairs, gaming chairs, and study desks surged by 40% YoY, reflecting a shift towards ergonomical workspaces. Additionally, bathroom upgrades are trending in Maharashtra and Pune, with sink purchases rising over 50% YoY across the state. Furthermore, commode sales are soaring by 125% YoY and 115% YoY, respectively across the region. More customers in Maharashtra are turning to Amazon for home improvements, driving a 45% YoY surge in hardware purchases. The recent addition of doors, plywood, and building materials further simplifies home renovations. As summer sets in, home climate solutions are in high demand, with coolers witnessing a sharp rise of nearly 60% YoY in Maharashtra and 120% YoY in Pune.
- Growing interest in sports and fitness: Pune sees a surge in home gym setups, with weights and dumbbell sales increasing by 40% YoY. Additionally, as more customers embrace the outdoors, camping gear purchases witness more than 40% YoY increase
- Demand for Industrial products soars: An increasing number of businesses and shop owners are purchasing commercial products from Amazon.in across the state, driving a strong 40% YoY growth.
- Growing focus on garden aesthetics: In Maharashtra, portable solutions for gardening are surging at close to 165% YoY, with String Trimmers growing at 90% YoY, while Pune leads with over 310% YoY growth, driving a shift toward mobile garden tools. The state also sees a 60% YoY rise in garden accessories while Pune leads with a 65% YoY surge driven by growing demand for ponds, planters and storage solutions, reflecting a strong focus on stylish and functional outdoor spaces.
Sellers play a pivotal role in Amazon.in’s ecosystem, driving growth not only in the Home, Kitchen, and Outdoors category but across the marketplace as a whole. To strengthen its commitment to sellers, the company recently introduced its highest-ever fee reduction. Effective April 7, 2025, Amazon.in will offer zero referral fees on over 1.2 crore products priced below INR 300, enabling sellers to enhance their profitability and drive greater value for customers on Amazon.in.
Furthermore, Maharashtra remains a crucial growth market for Amazon.in, with a thriving ecosystem of over 1.8 lakh sellers and more than 17,000 exporters. Pune, in particular, stands out as one of the leading hubs for global selling products (exports), especially in the home, automotive, and furniture categories. The city is home to over 10,000 sellers specializing in the Home, Kitchen, and Outdoors segment, including garment steamers, food storage containers, storage hooks, and home furnishings.
