Salesforce Accelerates Digital Transformation in Pune

The city is among the top three hubs for the Salesforce Startup Community with over 20+ startups

Salesforce, the global leader in CRM, reinforced its commitment to digitally transforming India while talking to media in the city today. By leveraging Artificial Intelligence (AI) and automation, Salesforce aims to drive innovation across businesses of all sizes and industries, revolutionizing customer interactions and unlocking substantial business value.

Pune stands out as a key hub for Salesforce’s partner and startup ecosystems. Among the top ten emerging cities targeted by Salesforce, 25% of partners are based in Pune. Additionally, Pune is one of the most active hubs for the Salesforce Startup Community, with over 20 startups thriving in the city. Salesforce also collaborates with multiple automotive, BFSI and manufacturing businesses within the city, aiming to redefine experiences for customers across sectors.

During the event, Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, emphasized the importance of Pune in Salesforce’s growth strategy. “Technology adoption across India in recent years has been remarkable. Pune has emerged as a vibrant IT hub, leading the charge in technology adoption, innovation and digital transformation.

The emerging startup ecosystem is a testament to the innovation being driven from the city. Leading businesses across sectors are leading the change with digital transformation and we are delighted to be a part of their journey while strengthening our presence in the city.” she added.

Salesforce recently announced the launch of its Public Sector division in India to drive transformation, empowering government agencies and public sector organizations to enhance citizen experiences with Salesforce technology. Additionally, Salesforce introduced its first-ever made-for-India digital lending product. With 11,000 employees across Hyderabad, Bengaluru, Mumbai, Gurugram, Pune, and Jaipur, Salesforce continues to expand its footprint and influence in India.

The event highlighted how AI is fostering growth, improving customer relationships, and increasing employee productivity, underscoring Salesforce’s commitment to innovation and digital transformation in Pune and beyond.

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