Pune, 25 January 2024 : Spectre, the first fully electric Rolls-Royce, made its debut in South India on 23 January. With the familiar hallmarks of all Rolls-Royce cars, Spectre is unique in having a highly contemporary design, bespoke interior and next level engineering. It has captured the hearts and minds of our young, entrepreneurial clients who seek the latest in luxury.
· Strong interest and demand for Spectre worldwide with an order bank stretching through 2024.
· India’s ultra-high-net-worth individuals (UHNWIs) expected to rise strongly by 58.4% in the next five years
· Sales of Rolls-Royce cars in India nearly doubled in 2023 compared to the previous year
· Pricing in India starts from* INR 7.5 Crore (ex showroom).
Vasanthi Bhupati, Dealer Principal, Rolls-Royce Motor Cars Chennai Said “ Rolls-Royce’s Spectre is the only car of its kind in its segment, and is both rare and highly desirable. I am thrilled to have the opportunity to showcase this remarkable motor car in Chennai to start a bold new electric era for Rolls-Royce.”
In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. Rolls-Royce Motor Cars declared its commitment to electric technology by both announcing Spectre, an all-electric car with first customer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, England, and response from across the globe has been overwhelmingly positive.
Now, ahead of first client deliveries later this year, Spectre made its South India debut on 23 January in Chennai. The world’s first ultra-luxury electric super coupé, on a regional tour, is being shown to clients and media alike, providing a look into Rolls-Royce’s electric future.
Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. Spectre represents a promise made, a prophecy kept and a remarkable undertaking. Spectre demonstrates how perfectly Rolls-Royce is suited to electrification. By the end of 2030, its entire product portfolio will be fully electric.
The marque has a long-standing connection with electric technologies; in 1900, Rolls-Royce co-founder Charles Rolls prophesised an electric future for the motor car. Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology’s suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque. Pricing in India starts from* INR 7.5 Crore (ex showroom).