19th March 2023: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, plans to grow their mattress category at 20% CAGR for the next 5 years. They plan to achieve this by increasing and enhancing their portfolio of mattresses across all price-ranges while also expanding in allied categories such as Sofa Beds, Mattress Beds, Mattress Bases & other accessories that aid healthy posture.
According to Redseer reports, India’s mattress market has grown at more than 10% CAGR and is estimated at around 20,000 crore; the organized segment commands 40% of it. Approximately 7-9 million mattresses are sold in the country each year, with the replacement cycle kicking every decade. While the vast majority of potential exists in the unorganised segment, the organised end of the business, which is expected to account for 37.5% of the total market, is increasing its share every year.
According to a study by Godrej Interio, India is one of the most sleep-deprived countries in the world. It further states that 93 per cent of Indians are sleep deprived and get less than 8 hours’ sleep per night. Godrej Interio, taking cognizance of this need has been developing mattresses with the intention of helping people improve their quality of sleep, plans on launching 6 new products over the next year.
Swapneel Nagarkar, Senior Vice President and Business Head, Godrej Interio said, “Our ardent belief is that quality and adequate sleep is invariably related to good health, improved living and enhanced productivity. A mattress is the most essential part of achieving quality sleep and we designed our revolutionary Posture Support Mattress with specialised materials supported by our research to neutralise the pressure points generated by the body’s contour. Godrej Interio aims to grow in the category by 20% over the next one year.”
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, Godrej design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture, the company offers Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
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