Spread over 6700 sq. ft., the new store provides the largest design variety as well as fair prices for jewellery, with reasonable making charges starting at just 4.9%. The store displays a remarkable range of bridal, traditional, contemporary, and lightweight jewellery in gold, diamonds, precious gemstones, lightweight, platinum and much more. It also showcases handpicked designs from the popular sub-brands of Malabar Gold & Diamonds, such as Mine diamond jewellery, Era uncut diamond jewellery, Divine Indian heritage jewellery, Ethnix handcrafted antique jewellery collection, Precia precious gemstone jewellery, Zoul lifestyle jewellery, Viraz Polki jewellery, etc.
Commenting on the opening of the new store, Malabar Group Chairman MP Ahammed said, “We are delighted to launch our new store in Aundh, Pune. The showroom further strengthens our association with Maharashtra. We would like to thank the people of the state for their continued support. Transparency and customer trust are the two basic pillars of our business philosophy. Our world-class services and customer-centric initiatives have helped us become one of the most trusted Indian jewellers across the world. We thank the people of Aundh, Pune city for allowing us to serve them.”
Known for maintaining transparency in business practices, the brand’s distinctive offerings, like One India One Gold Rate, which provides uniform gold rates across the country, and Fair Price Promise, which focuses on assigning reasonable making charges to jewellery, have resonated with customers. Both initiatives are aimed at providing the best value for money to customers.
Strengthening the brand’s commitment to its customers, Malabar Gold & Diamonds offers 10 promises. The Malabar Promises include a transparent price tag indicating stone weight, net weight, and stone charge of the jewellery; assured lifetime maintenance for the jewellery; 100% value for gold when reselling old gold jewellery; 100% HUID compliant gold, IGI and GIA certified diamonds ensuring a 28-point quality check of global standards, buyback guarantee, responsible sourcing; and fair labour practices.
With over 325 stores across 11 countries, the global jewellery brand is foraying into new markets and strengthening its presence in India with its ambitious retail expansion plan. The brand has won the most prestigious awards in the gems and jewellery industry, the Highest Employment on the Company Rolls and the Global Retailer of the Year award at the 48th India Gem & Jewellery Awards (IGJA) 2021, organised by the Gem & Jewellery Export Promotion Council (GJEPC).
As part of the group’s CSR initiative, Malabar Gold & Diamonds has also announced that it will allocate 5% of the profit earned by the Aundh store to various charitable and philanthropic activities in the region.