Delhi, 01 October 2026: Schneider Electric, a global energy technology leader, is bringing a new design statement to Indian homes this festive season with the launch of Unica Pure+, its new range of fully flat switches. The new range comes to life through its latest brand film, ‘Pure Design, Pure Delight.
Festivals in India are synonymous with new beginnings. From refreshing interiors to renovating spaces and adding new touches to the home, the festive season is a time when familiar spaces are often reimagined. Schneider Electric is bringing this festive spirit to life with Unica Pure+, bringing together aesthetics, functionality and smart-home compatibility in a design created for contemporary Indian homes.
At the heart of the campaign is a playful brand film that brings an unexpected twist to the familiar switch. Set against a lively family gathering, a curious child keeps finding reasons to ask the adults to switch the fan, lights and even Wi-Fi on and off, simply to experience the satisfying press of the new flat switch. Children are naturally captivated by anything new, whether it’s a toy or a feature they’ve never seen before. While a switch is something he knows well, its sleek flat design becomes an irresistible novelty, drawing him back repeatedly. His fascination captures the campaign thought that when design is hard to resist, even the simplest interaction can become a moment of delight.
‘Pure Design, Pure Delight’ brings this idea to life, positioning the switch not merely as a functional element, but as a detail that can transform the character of a space. The campaign invites consumers to look at everyday objects differently and discover how thoughtful design can add delight to everyday living.
Ratnesh Pandey, Vice President, Marketing, Schneider Electric India, said, “The festive season is a time when every home feels a little more special. At Schneider Electric, we believe great design can make those moments even more meaningful. With Unica Pure+, we wanted to give families a switch that quietly lifts a space and brings a little more pride to everyday living. ‘Pure Design, Pure Delight’ is about celebrating how the finest details can make a house feel like home.”
Built around a fully flat, uninterrupted design, Unica Pure+ is designed to complement modern Indian interiors. Its minimalist profile blends seamlessly with walls, bringing a refined aesthetic to luxury residences, boutique hotels and premium workspaces. The range is available in Silver Bronze, Polar White, Volcanic Grey and Warm Grey, allowing consumers to create a cohesive look across different interior styles. Beyond its premium aesthetics, Unica Pure+ is engineered for lasting performance, with a long electrical life of over 1 lakh clicks, ensuring durability for everyday use.
Beyond aesthetics, Unica Pure+ is designed as part of a future-ready ecosystem and is compatible with the Wiser Home Automation range. This brings together the visual simplicity of a premium switch with the convenience of connected living, allowing homeowners to build their smart-home experience around their evolving needs.
The campaign will come alive across OOH, OTT, digital, retail, BTL and ecommerce, creating multiple consumer touchpoints around the festive home-upgrade moment.
With Unica Pure+, Schneider Electric is inviting consumers to rethink the details that define their homes this festive season. Sometimes, the smallest upgrade can make the biggest design statement.
