HIL Limited Rebrands to BirlaNu: A Bold Step Towards Innovation and Sustainable Building Solutions

HIL Limited is now BirlaNu Limited

HIL Limited, a part of the US $3 billion CK Birla Group, announced it has rebranded to BirlaNu Limited. This reflects the company’s ambitious growth strategy and its commitment to delivering world-class products and services across the building products space. The company has 32 manufacturing facilities across India and Europe, with customers and partners in over 80 countries.

Avanti Birla, President, BirlaNu, said, “Our new identity, BirlaNu reflects who we are at our core—a company which is always pushing forward. We’re in this business because we believe in quality, innovation and making things that last. The people we serve—homeowners, builders, and designers—are at the heart of everything we do. Whether it’s creating better products, improving sustainability, or bringing fresh ideas to construction, we’re here crafting innovative buildings and structures that stand the test of time.”

Akshat Seth, Managing Director and CEO, BirlaNu said, “Our focus has always been on delivering high-quality, sustainable building materials: pipes, construction chemicals, putty, roofs, walls and floors that meet the needs of modern construction. We’re making big moves to back that up. We’ve introduced Organic Based Stabilizers (OBS) in UPVC pipe manufacturing: an industry first in India, eliminating heavy metals.

We will be setting up a greenfield facility this year in Patna for our foray into OPVC pipes. We’ve doubled our AAC block capacity in Chennai to 4 lakh cubic meters per year, making it one of the country’s largest facilities. And marking our expansion into the home and interiors space, we intend to bring our global premium flooring brand Parador to India.”

Vijay Lahoti, Chief Business Officer, BirlaNu said, “Maharashtra continues to be a focus market for BirlaNu through its wide portfolio of building material products. Among our standout offerings are the BirlaNu Leakproof Pipes, an advanced range of water management solutions. Developed with TruFiT Technology, these pipes ensure zero leakage and superior joint strength, setting new standards of performance. “

As the region promises to stay in the fast lane of growth, driven by investments in Real Estate, Construction and Infrastructure, BirlaNu remains committed to delivering faster, stronger, and more sustainable building solutions.
We are confident of our plans in the pipes category on the back of an impressive 70 %+ yoy volume growth at an all India level and strategic acquisitions such as Crestia Polytech, makers of the Topline brand of pipes in Patna, in 2024.”

With integrity, collaboration and excellence at its core, BirlaNu is set to redefine industry benchmarks and drive meaningful impact. BirlaNu is more than just a name—it represents a renewed purpose and commitment to being a trusted partner in building the future. As the world evolves, BirlaNu remains committed to shaping spaces where life unfolds and inspiring beautiful, lasting design.