Paragon, India’s trusted footwear brand, celebrates its golden jubilee with a Grand Dealers Meet in Pune, honoring its distributor partners who have been key to the brand’s success.
The company organized the meet to dedicate its five decades of excellence and success to their distributor partners, whose cherished partnership and shared commitment to the company’s vision have been the driving force behind its growth. The celebration of Paragon’s Golden Jubilee commenced with an inaugural event in Pune, serving as the first in a series of commemorative events planned across the country..
Empowering Partners with Technology
To strengthen trade operations and enhance partner collaboration, Paragon introduced practical digital tools tailored for efficiency and usability. The WhatsApp Chatbot offers easy access to product catalogs, order tracking, and feedback mechanisms while ensuring prompt customer support.
The Gold Circle Loyalty App enables retailers to earn and redeem points seamlessly through Amazon, making the reward process straightforward and transparent. Collaborating with Salesforce, Paragon developed the Distributor Management System (DMS), a solution designed to streamline logistics and optimize day-to-day operations, helping partners concentrate on building stronger customer connections.
Prime Partners Program
The Paragon Prime Partner Program supports top-performing retailers with benefits like early access to new products, marketing assistance, and shop-in-shop installations for enhanced visibility. It also facilitates regular engagement through weekly supply visits and strategy discussions with leadership, aimed at fostering better collaboration and growth opportunities.
Celebrating Partnerships
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon, said, “This golden jubilee is a testament to the trust of Indian households and the unwavering support of our distributor partners. Our new digital tools and programs reaffirm our commitment to mutual growth and a future driven by innovation and collaboration.”
Looking Ahead
The Pune event highlighted Paragon’s focus on innovation and collaboration, setting the stage for the next 50 years of growth and excellence. With a commitment to quality and strong partnerships, Paragon continues to empower its trade network and enhance customer experiences. As part of the Golden Jubilee celebrations, similar events are scheduled across the country in regional clusters over the next 30 days, bringing together partners from all corners of the nation.
