Highlander and Tokyo Talkies, brands under Brand Studio Lifestyle—one of India’s leading houses of fashion brands—have officially entered Maharashtra with the launch of their first retail store in Pune. With plans to establish six retail stores across the city by 2025, the first outlet was recently inaugurated at Amanora Mall, and additional locations are in the pipeline, including Baner, Hinjewadi, FC Road, Kothrud, and Viman Nagar.
The newly opened 5,000 sq. ft. store at Amanora Mall sets a significant milestone in the brand’s expansion strategy to strengthen its offline presence. The store has been meticulously designed to reflect the brand’s youthful, trendsetting spirit and to offer an immersive shopping experience tailored for Gen Z and millennial customers.
Shoppers can browse through over 1,000 styles across categories, including sweatshirts, crop tops, sweaters, jackets, oversized shirts, and more. The store also features the exclusive Disney Marvel collection, which blends Disney-inspired aesthetics with contemporary fashion. With most products priced affordably under ₹1,499, the brand aims to make trendy styles accessible to a broader audience.
“Pune is one of the fastest-growing urban hubs, marked by rapid urbanization, economic growth, and technological advancements. It’s a key market for us,” said Shyam Prasad, CEO of Brand Studio Lifestyle. “We are thrilled to bring our brand closer to our audience with this new store at Amanora Mall. This outlet is more than just a retail space—it’s a destination where fashion enthusiasts can explore styles that resonate with their individuality. Our goal is to empower the youth with fashion that is stylish, accessible, and affordable.”
The launch event witnessed overwhelming enthusiasm, with over 10,000 merchandise items sold on the first day. Customers were treated to exclusive offers and giveaways, making the opening a memorable celebration.
Highlander and Tokyo Talkies maintain a strong digital presence on platforms such as Myntra, Flipkart, their official website www.getketch.com, and the Ketch app, which collectively serve over 30 lakh customers. The brands ship more than 60,000 units daily, reaching customers across 20,000+ pin codes.
With 30 stores already operational nationwide, the Pune outlet marks a significant step in their ambitious plan to expand to 90 stores by 2025. Upcoming locations include major markets in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. This strategic expansion aims to enhance their offline presence and make fashion more accessible to a broader audience.
Visit the new store at Amanora Mall in Pune to experience a vibrant blend of fashion, creativity, and community. The store showcases a bold brand identity with trendy, affordable styles starting at just ₹699.
