Fabricators gain additional income by participating in the collection and recycling of plastic guard films from colour-coated steel sheets
Tata BlueScope Steel, one of India’s leading producers of colour-coated steel and building solutions, launched a sustainability initiative, in Rajasthan, aimed at collecting and recycling plastic waste, specifically the plastic guard film used with its flagship retail brand DURASHINE®.
DURASHINE® is a premium steel roofing product offering durable and aesthetically superior solutions for residential, commercial, and industrial applications.
These sheets are protected by a thin plastic guard film that prevents abrasion and scratches during transportation and storage, preserving their coating and paint finish. Tata BlueScope Steel encourages the immediate removal of this guard film after installation to ensure proper disposal and recycling.
As part of this initiative, Tata BlueScope Steel aims to reduce the environmental footprint of its products by creating a collection-and-recycling-ecosystem of plastic guard films through fabricators.
This approach not only promotes sustainable practices within the industry but also provides an additional income stream for fabricators who participate by depositing collected guard films at designated dealer locations in Rajasthan’s Pali, Udaipur, and Degana, where the pilot project was initiated.
“Tata BlueScope Steel is committed to driving sustainability across our operations. By partnering with local fabricators and a government-approved recycler, we aim to tackle plastic waste while also supporting the community and have received positive feedback. This initiative reflects our dedication to responsible business practices,” said Mr Ajay Rattan, Vice President (Building Products – Infra , Safety, Sustainability & Corporate Communication), Tata BlueScope Steel.
To facilitate this process, the company has partnered with a government-approved recycler and has also launched training programs under its Saksham initiative to enhance fabricators’ skills in handling DURASHINE® sheets.
Fabricators are incentivised for collecting and returning the guard films, making the initiative both environmentally beneficial and economically rewarding for those involved.
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About Tata BlueScope Steel:
Tata BlueScope Steel Private Limited (TBSPL) is committed to build India’s promising future, by unlocking the potential of its people, and technology, creating architectural marvels in steel.
Backed by a trusted legacy, Tata BlueScope Steel is a leading player within the colour coated steel industry. With a focus on customer-centric solutions backed by innovation and sustainability, our team of experts uniquely address the opportunities and challenges of our customers, communities, and the planet at large.
An equal joint venture between Tata Steel and BlueScope, Tata BlueScope Steel is an epitome of business integration that designs, manufactures, distributes, constructs and services a wide portfolio of coated steel building and construction solutions.
The company’s offerings include cladding solutions in the form of coils, profiles, structural products, and accessories. With 7 state-of-the-art manufacturing facilities located strategically pan India & over 5000 touch points and sales offices; Tata BlueScope Steel offers closer to customer experience through its wide presence.
Headquartered in Pune, Tata BlueScope Steel employs more than 1000 employees committed to strengthen a more prosperous India, through its corporate responsibility priorities critical to healthy communities: education, environment, and quality of life!
Learn more at www.tatabluescopesteel.com
