Dabur Glucose launches ‘Energize India’ Campaign to Promote Young Athletes

Pune, 07 May 2024: Dabur Glucose, the leading instant energy drink from the House of Dabur, announced the launch of a mega Campaign ‘Energize India’ to promote young sporting talent and drive awareness about the importance of energy and stamina among young athletes in major sports academies across India.

As part of the campaign, Dabur Glucose conducted a special awareness session on energy and stamina management at the Star Boxing Academy , featuring renowned doctor and experts in the field. This session provided valuable insights and strategies to help athletes optimize their performance and achieve their full potential. Dabur also felicitated top athletes of this academy. Dabur also facilitate top three players- Janvi Sangle, Sakshi Meena, Rudra Ghare of this academy, Dinesh Kumar from Dabur India, Narendra Parkhe from Deshseva Foundation, Star Boxing Academy coach Nilesh Khude, Vijay Pawar, Aditya Jadhav and other colleagues were present on this occasion.

We are delighted to launch our ‘Energize India’ campaign to promote the importance of energy and stamina among young athletes and provide them with the necessary energy to excel in their respective sports. As a brand, Dabur Glucose is a perfect fit for athletes, sports enthusiasts, and people who lead an active lifestyle. The product is designed to provide an instant energy boost, which is essential for individuals engaged in physical activities,” Dabur India Limited Marketing Head-Health Supplements Mr. Prashant Agarwal said.

The energy sessions, conducted by Coach Nilesh Khude focused on educating young athletes about the importance of proper nutrition and hydration to ensure optimal performance. The session also included tips and techniques to improve stamina and endurance, which are crucial for any athlete.

“Dabur Glucose has always been committed to promoting a healthy and active lifestyle among our youth. This partnership with young athletes is another step forward towards achieving this goal. With its refreshing taste and instant energy boost, Dabur Glucose is the perfect choice for young athletes to stay energized and perform at their best,” Mr. Agarwal added.

About Dabur Glucose: Dabur Glucose is a powder-based energy drink that is made using 99.4% pure glucose. It is designed to provide an instant boost of energy and is a great way to refuel during a long day. Enhanced with essential vitamins and electrolyte. It helps you survive excessive heat, fight tiredness, and optimises your energy with higher glucose content. Enriched with the goodness of Vitamin C and Calcium to makes sure that kids as well as adults stay healthy and active with the power of essential nutrients. It is available in convenient sachets and can be easily carried in a bag or a pocket.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes eight Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste for Personal Care; and Réal in the Food & Beverages category.