Pune, India – March , 2024: Armani Exchange India is gearing up for the much-anticipated third edition of A|X Press Play, a two-day cultural extravaganza promising an unforgettable blend of music, technology, and luxury. Set against the backdrop of Pune’s premier lifestyle destination, Kopa Mall, on March 9th and 10th, 2024, starting from 4 PM onwards, this event invites Punekars to immerse themselves in a sensory experience like no other.
A|X Press Play promises an unparalleled fusion of global beats and local rhythms, curated by both internationally acclaimed electronic artists and emerging local talents. Day one will see the likes of Dualist Inquiry (DJ Set), Todh Teri (Live), Blurry Slur X Orbs, and Nariki taking the stage, while day two will feature electrifying performances by Kohra, Prismer, Mogasu X Baawra, and Aayna, igniting the atmosphere and elevating the energy to new heights.
At this event, the audience can engage their senses on a profound level through hands-on interactive installations that transcend mere observation, inviting one to become an active participant in the artistic narrative. It will also host magic of innovative projection mapping techniques, where light and imagery dance harmoniously across surfaces, breathing life into them like never before. Whether you’re a seasoned enthusiast, eager to delve deeper into the realms of artistic innovation, or simply curious to embark on a journey of discovery, A|X Press Play offers an unparalleled experience that transcends the ordinary.
Passes for the event will be available online at SkillBox, ensuring a seamless and hassle-free experience for music enthusiasts. The event is a part of the ground-breaking and distinctive experiences curated by Kopa that re-imagines and enriches the urban experience for the entire community.
About Armani Exchange India:
Armani Exchange reflects the modern lifestyle, offering a range of ready-to-wear clothing, accessories, and footwear for men and women. With a fusion of Italian luxury and urban street style, Armani Exchange designs exude sophistication and versatility, catering to individuals who seek fashion-forward pieces that seamlessly transition from day to night. Renowned for its contemporary and urban aesthetic, Armani Exchange has cultivated a strong association with electronic music culture, often collaborating with leading DJs and electronic music artists. Embracing innovation and quality craftsmanship, Armani Exchange continues to redefine the fashion landscape, inspiring individuals worldwide to express their unique sense of style with confidence and flair.