February’24: Mia by Tanishq, one of India’s most fashionable fine jewelry brands renowned for its contemporary designs, is thrilled to announce the renewal of its partnership with the Royal Challengers Bangalore’s (RCB) groundbreaking all-women’s cricket team for the T20  season 2024. This renewed collaboration underscores Mia’s unwavering commitment to championing these remarkable players’ grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.

After a successful collaboration with Indian Olympic women athletes in the past and a successful inaugural partnership last season, the new-age jewelry brand, Mia continues to stand in strength with the RCB women’s team, recognizing their dedication, resilience, and remarkable achievements in the realm of cricket. As the principal sponsor for the team, Mia reaffirms its support for women athletes and their pursuit of excellence on the field with fresh vigor.

The renewed partnership between Mia by Tanishq and RCB’s all-women’s team symbolizes a shared commitment to fostering inclusivity, diversity, and empowerment within the sporting community. Mia is proud to align itself with the values of the RCB women’s team, whose members embody the essence of the modern Indian woman – confident, independent, trailblazing, and unyielding.

Mia’s association with the unrivaled players of the RCB team is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which is not only powerful but also a true reflection of their indomitable spirit and can inspire the women of today.

Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “We are excited to continue our association with RCB, one of most loved teams in the WPL. It fills us with joy and pride to root for this bunch of young dynamic women with a never say die attitude. Their ambition, dream, perseverance, and indomitable spirit reflects the very essence of the Mia woman. We recognize the star within each of these players and cheer on their sporting spirit.”

Rajesh Menon, Vice President & Head of RCB said, “We are pleased to extend our partnership with Mia by Tanishq into another season of WPL. RCB is a lifestyle brand that resonates with the ethos of Mia at the intersection of fashion into sports.”

As the RCB women’s team prepares to embark on another exhilarating season, Mia by Tanishq invites fans to join in the celebration and show their support for women breaking barriers and making strides in the world of cricket.

About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern and chic jewellery. For the young and at the young at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal, and extremely versatile. Featuring a wide range, the collections from Mia are designed to accessorize you for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold, Mia’s diamond jewellery range has over 1500 designs starting at Rs.4999/-. Mia is a network of 170+ standalone stores and present in leading Tanishq stores. It has a presence from our home page https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/https://www.tatacliq.com/, and  https://www.flipkart.com/

About Royal Challengers Bangalore
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams, the team has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. The squad consists of a fine blend of proven stars of the international arena and emerging talent.
Royal Challengers Bangalore won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.

RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic cocktail mixer which is launched as an extension to an already successful venture, RCB Bar & Café which saw an expansion by a new opened outlet at the T2 terminal of Bengaluru’s Kempegowda International Airport recognized as the ‘World’s most beautiful airport’ by UNESCO’s Prix Versailles in 2023.

RCB has adopted the philosophy #PlayBold which resonates both on and off the field – ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download RCB Mobile Application to know more.